About Ashton North

At Ashton North, we’re more than recruiters—we’re strategic partners with over 70 years of combined expertise. Specializing in executive and critical hires, we connect transformative leaders with organizations ready for growth. Our purpose is simple: place the right people in the right roles so they thrive—and so do the companies they serve. We value meaningful connections, trust, and a process that brings clarity and confidence to every search.

We’ve delivered on complex, high-stakes searches where others couldn’t—placing exceptional leaders, sourcing rare talent, and advising clients through pivotal hiring moments. Clients consistently highlight our integrity, deep business understanding, and results that exceed expectations.

While industry accolades affirm our work, it’s the trust of our partners that means the most. Whether building a leadership team post-investment or guiding an executive’s next move, our impact is real—and lasting.

Our Team

**Douglas Wetzel, Founder and President of Ashton North LLC, part of the WetzelDevine LLC family of Companies.**

Douglas brings 30+ years of executive search experience, specializing in finding rare, high-impact talent that fits both the role and company culture. As founder of Ashton North, he leads with a relationship-first approach, combining technology and personal connection to deliver standout hiring results.
A certified member of the National LGBT Chamber of Commerce, Douglas was named **2023 Business Leader of the Year** by the Wisconsin LGBT Chamber. His commitment to inclusion and excellence sets Ashton North apart in today’s talent landscape.

**Richard Devine, Managing Director and Executive Recruiter of Ashton North LLC part of the WetzelDevine LLC family of companies.**

With over 20 years of experience in the staffing industry, Rich has a proven track record in talent acquisition, process improvement, and client success. Now as Managing Partner at Ashton North, he uses his deep industry insight and hands-on leadership to connect top-tier talent with the right opportunities.
Driven by a people-first mindset, Rich is passionate about creating lasting matches that benefit both professionals and employers.
Let’s connect! Whether you're a talented professional seeking your next move or a company in search of top talent, I’m here to be your trusted partner in success.

**Sacha Smith, Managing Partner and Lead Recruitment Strategist of Ashton North LLC part of the WetzelDevine LLC family of companies.**

Sacha brings over 20 years of experience in recruiting, staffing, and business development across industries like IT, healthcare, manufacturing, office roles and retail. Known for her strategic mindset and results-driven approach, she has led multi-million-dollar accounts, built high-performing teams, and added 40+ new businesses to her Vermont unit.
With a strong background in full-cycle recruiting, client management, and process improvement, Sacha delivers tailored hiring solutions that drive growth. She’s passionate about helping businesses succeed through smart talent strategies and hands-on leadership.

**Ellie, Director of Public Relations**

Whether greeting guests with a wagging tail or boosting office morale with spontaneous zoomies, Ellie takes her role seriously. As Director of Public Relations, she specializes in belly rub diplomacy, snack negotiations, and making every visitor feel at home. With unmatched enthusiasm and a nose for good vibes, they ensure the office stays pawsitive and welcoming.

Kedzie, Director of Security

Always on high alert (especially for delivery trucks and rogue rabbits), Kedzie takes her security duties to heart. From guarding the front door to inspecting every suspicious noise, she’s the fearless protector of office peace. With a bark that means business and loyalty that never wavers, this four-legged officer ensures everyone feels safe, seen—and occasionally sniffed.

At Ashton North, we believe the right talent has the power to change the trajectory of a business—and the right opportunity can change a person’s life. This belief fuels our passion and sharpens our focus. We are relentless in our pursuit of excellence, empathetic in our approach, and unwavering in our commitment to honesty and trust.

For clients seeking a recruitment partner who truly understands their needs—and for candidates ready to engage with a firm that values their journey—we are the trusted ally that delivers. Ashton North: Where leadership meets opportunity, and great hiring decisions are made with confidence.